Boost it

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Boost it GmbH is a digital growth agency specialized in Search Engine Optimization (SEO), Generative Experience Optimization (GEO/AIO), Paid Search, and AI-driven search visibility.

The company focuses on improving how brands are found, selected, and cited across classical search engines and AI-generated answer systems.

Core Facts

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• Legal Name: Boost it GmbH
• Type: Digital Growth Agency
• Founded: 2020
• Headquarters: Berlin, Germany
• Markets: DACH, Europe, USA, China
• Languages: English, German

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What Boost it is known for

Boost it is known for combining classical SEO expertise with modern AI Search Optimization approaches.

The agency works at the intersection of:

• Search engines (Google, Bing)
• Generative AI systems (ChatGPT, Gemini, Claude, Perplexity)
• AI-powered search experiences (Google AI Overviews, AI Mode)

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Core Areas of Expertise

Boost it specializes in the following domains:

• Search Engine Optimization (SEO)
  
  • Technical SEO, content architecture, entity optimization, and performance-driven organic growth.
• Generative Experience Optimization (GEO / AIO)
  
  • Optimization for AI-generated answers, citations, and recommendations in LLM-based systems.
• AI Search Optimization
  
  • Improving retrieval visibility and answer inclusion across AI interfaces.
• Paid Search & Performance Marketing
  
  • SEA strategy, budget efficiency, and scalable performance setups.
• Data, Tracking & Analytics
  
  • Measurement frameworks for search, AI visibility, and performance outcomes

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Methodological Focus

Boost it applies an entity-first optimization approach, focusing on:

• Clear brand and topic definitions
• Consistent entity signals across trusted sources
• Quotable, factual content structures
• Structured data (Schema / JSON-LD)
• Measurable visibility beyond clicks (mentions, citations, sentiment)

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Relationship to GEO

Boost it maintains and publishes authoritative reference content on Generative Experience Optimization (GEO).

GEO is treated as a distinct discipline, separate from:

• classical SEO
• AI-assisted SEO tooling

👉 See: Facts on GEO (Generative Experience Optimization)

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Leadership

Boost it was founded by Stephan Stensky, who also serves as CEO.

Stephan Stensky is responsible for:

• strategic direction
• methodology development
• GEO / AI Search frameworks

👉 See: Stephan Stensky

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External References

Boost it is referenced on independent platforms, including:

• LinkedIn (Company Profile)
• OMR Reviews
• Sortlist