Turn Paid Search into a high-efficiency revenue engine - not a cost center.
In 2026, paid search isn’t just “ads.” It’s real-time demand capture across Google Search, Shopping and Performance Max — and it must be engineered around profit, not spend. We build a Paid Search system with feed management, bidding intelligence, and continuous experimentation, connected with SEO & AI search so all channels compound instead of competing.
Paid Search Agency
Paid search is the fastest way to capture demand, if it’s built for efficiency
Most accounts fail for one reason: they scale spend before they scale signal.
We connect the full system: Tracking → Feed → Structure → Bidding → Landing pages → SEO alignment — so you win auctions profitably and keep CAC under control as volume grows.
We map paid demand by queries, category intent, and audience signals — and align it with the organic roadmap so both channels reinforce each other.
No profitable scaling without clean measurement: server-side tracking, conversion modeling, funnel events, offline conversions (CRM).
Shopping and PMax win on product data. We improve titles, attributes, taxonomy, GTIN hygiene, pricing logic, and feed rules to increase eligibility and efficiency.
We build a structure that gives algorithms the right constraints: query segmentation, negatives, match type strategy, bidding guardrails, budget allocation.
Performance doesn’t come from one-time setup. We run a testing cadence across ads, assets, and landing pages — focused on CVR and margin contribution.
We connect paid performance to business outcomes: MER/POAS, CAC payback, contribution margin, cohort quality — not vanity ROAS.
Our Approach: The 2026 Paid Growth System
We don’t “manage campaigns.” We build a performance operating system: fast execution, continuous learning, and clear accountability for ROI. And we make one thing non-negotiable: Paid and Organic must collaborate. If they fight each other, you pay twice for the same demand.
Results that show up in business
We focus on outcomes leadership can trust: more revenue at stable CAC, improved conversion rates, better product economics, and clearer attribution.
Before we start, we define a KPI set that matches your business model: eCom (MER/POAS, contribution margin) or Lead Gen (SQL/CAC, pipeline ROI).
Conversions
Ready to grow? Just boost it.
One short call. A 90-day plan. Real momentum.
Projects from chaos to clarity.
The Brands that Boosted it.
Ambition alone isn’t enough. We blend Organic & Paid Search, GEO (AIO) and Retention Marketing so your brand is found wherever people make decisions.
Building a B2C growth engine in a traditionally offline health system:
GAIA is a leading digital therapeutics company with over 20 years of experience and clinically proven products, but B2C was not an established acquisition channel. Sales historically relied on an offline process involving doctors and health insurers, with no existing digital funnel for direct patient acquisition.
The challenge was fundamental: how to translate a highly regulated, trust-based, offline healthcare journey into a compliant, scalable digital funnel for patients, while meeting the highest standards for data protection and medical sensitivity. Strategy existed, but no operational B2C engine was in place.
Designing and operationalizing a compliant B2C funnel from scratch:
We designed a full digital B2C funnel end-to-end, covering address capture, health insurance validation, doctor data handling, and compliant communication flows. From initial flowcharts to a first live version, the funnel was built within three weeks and fully stabilized within ten. In parallel, we implemented a complete full-funnel tracking and experimentation setup across GAIA’s core brands "deprexis" and "somnovia*" including server-side tracking, multivariate testing, and Looker dashboards for performance benchmarking. Paid Search (including PMax) was launched as the primary acquisition channel, supported by HubSpot workflows to re-engage users dropping out of the funnel. Foundations for organic growth were scoped in parallel, including CMS requirements and SEO readiness.
From zero B2C setup to a scalable acquisition system:
Within three months, GAIA launched a fully operational, trackable B2C lead acquisition pipeline. Paid Search became a scalable growth lever, with ad spend increasing by +540% for somnovia and +826.9% for deprexis, while lead acquisition scaled accordingly. Traffic grew by +376.4% for somnovia and +130.8% for deprexis, while acquisition costs moved onto a sustainable, scalable trajectory. B2C is now an incremental growth channel for GAIA, with the funnel being rolled out across additional markets and digital therapeutics brands.
Rebranding without a scalable growth engine:
MHC Mobility entered a major rebrand and redesign phase with a clear market positioning, strong personas, and a new visual identity.
However, the website ran on Salesforce and was not marketing-owned: every change required development resources, content updates were slow, and technical SEO issues repeatedly blocked scale. Strategy existed, execution didn’t.
Platform shift to unlock marketing speed:
We recommended a decisive move away from Salesforce to a marketing-controlled platform.
Together with MHC’s team and partner agencies, we migrated to a WordPress-based setup built for SEO, content scalability, and technical reliability. This unlocked rapid content rollout, proper site architecture, and the ability to systematically build organic demand.
Following the platform migration, organic performance accelerated significantly. Clicks increased from by +63%, while impressions grew by +97% within six months. Organic traffic became the largest acquisition channel, driving 41.77% of total leads, with non-brand organic leads increasing by +964.86%. Visibility (Sistrix) grew by +1.180% covering essential non-brand keywords.
Entering a New Market with a Scalable SEO Engine.
Dalma expanded from France to Germany but lacked content, visibility, and proper tracking. The French SEO playbook couldn’t be reused, and no attribution framework existed to guide decisions.
We rebuilt their German SEO strategy from the ground up: transactional-first content, full tracking implementation, an AI-powered content pipeline, technical fixes, and GEO/AIO optimization for LLM visibility.
- German market activated from zero;
- 170+ content pieces;
- Break-even on organic leads after just 3 months (agency ROI fully covered by lead output);
- +272% organic click growth;
- +940% impression growth;
- Strong LLM presence in high-intent insurance queries;
- France restructured.
ROHDE is a heritage brand with more than 150 years of history, yet until 2021 it operated exclusively as a B2B business. Shifting to a D2C model required building a completely new online shop and establishing an entirely new digital operating model within just three months.
Boost It stepped in as ROHDE’s operational D2C unit, taking ownership of project management, tracking, SEA, CRM setup, content seeding, and business strategy - complementing the internal team and ensuring execution at speed and scale.
Since 2021, ROHDE has built a meaningful share of its revenue through D2C and established a completely new way of reaching customers.
- ~7× revenue growth within three years;
- ~122% YoY CAGR;
- Organic Search scaled to 6× its original level, becoming a top-3 revenue channel;
- Paid Search contributes 40–45% of revenue in peak seasons, guided by a ROAS of ~6;
- CRM became the most efficient channel, reactivating ~22% of customers at the lowest CPO in the mix;
- Server-side tracking implemented end-to-end, including attribution models across BigQuery, Stitchdata, and a Postgres database
McMakler was scaling a PropTech-brokerage model with a strong public valuation tool but its digital presence suffered from poor SEO structure, content cannibalization, and an unoptimized site architecture that risked undermining both visibility and crawl-efficiency across Germany’s extensive real-estate market.
We led a full SEO health audit, overhauled content architecture into strategic content clusters and magazine-style hubs, consolidated short-format pieces into authoritative long-form content, and developed internal linking logic to support "McCompass valuations", selectively focusing on high-value cities/areas to maximize crawl budget and ranking potential. All this positioned McMakler both as a data-driven PropTech brand and as a trusted information resource.
- Enabled McMakler to leverage its McCompass tool as a lead acquisition engine, fueled by SEO rather than purely paid or offline marketing;
- Created a scalable content backbone aligned with the brand’s hybrid digital + local identity, supporting trust, traffic growth, and long-term organic acquisition;
- Mitigated SEO risks (cannibalization, poor architecture) at a time when McMakler was investing heavily in growth and positioning itself as a market leader.
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Autarq needed a comprehensive SEO & SEA approach to enhance brand awareness and lead generation from scratch. Additionally a in-depth full funnel tracking setup was required which integrates not only website dat abut also backend data from CRM & Backend.
Developed a full-funnel strategy, including technical SEO, paid search, and content marketing levers. All based on full funnel tracking based on Server-Side Tracking in Google Cloud Run & GTM with Looker to visualize data. All marketing activities used real-time lead data combined with marketing data to break down margin contribution and CACs.
- +150% increase in high-intent leads YoY
- 40% lower cost per acquisition
- 300x more search visibility on solar topics.
What our Clients say.
Growth levers that deliver.
Businesses trust Boost it to supercharge their digital presence.
- here’s how we’ve transformed their growth.
Boost it begleitet ROHDE auf der Reise von B2B zu D2C seit der ersten Stunde. Das Ziel lag darin, innerhalb von 3 Monaten den ROHDE D2C Onlineshop zu launchen, dabei das Projekt Management zu übernehmen und SEO sowie SEA umzusetzen. Bis heute Supporte BOOST IT kontinuierlich im Performance Marketing. Was hat Ihnen während Ihrer Zusammenarbeit am meisten Spaß gemacht? Der direkte Kontakt und eine umfassende Beratung über jeden Aspekt hinweg, um ROHDE ganzheitlich aufzustellen. Stets ehrlich und transparent.
Was war das Ziel Ihrer Zusammenarbeit? Boost It hat den Launch unserer Marke sehr effektiv durch strategische Beratung und taktische Umsetzung unterstützt Was hat Ihnen während Ihrer Zusammenarbeit am meisten Spaß gemacht? Die Agentur war immer proaktiv und immer bestens informiert
BOOST IT sollte zunächst nur Klaviyo als Markting Tool integrieren. Mittlerweile unterstützt uns die Agentur hollistisch im Bereich CRM, SEO und Controlling. Die Agentur arbeitet mega flexibel nach unserem Bedarf. Von komplett autonom bis kooperativ im Sparring sind sie enorm easy zu handlen.
Stephan was a model of professionalism and efficiency. We found he was very targeted and highly knowledgeable regarding SEO. He left us with detailed and easy-to-implement recommendations which we have been able to put live quickly, creating value for the business. We recommend him highly.
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Stephan is a SEO guru with a clear passion for digital marketing and search. The quality of Stephan's work was higher than we had seen from any digital agency so we would highly recommend him for any business looking to improve their SEO.
Das Ziel unserer Zusammenarbeit war die SEO Optimierung unseres Online Shops, Verbesserung bestehender Elemente und Aufbau neuer Collections. Boost it ist ein super Team: Responsive, Proaktiv, Analytisch und reflektiert.
BOOST IT has a very professional team. And Stephan is an excellent team leader, great with followup, attention to detail, and aligning with all parties involved. Being so busy as we are, Stephan always knew how to give us the right amount of "push" to move forward. I truly enjoyed our collaboration.
Was war das Ziel Ihrer Zusammenarbeit? Die kombinierte SEO & SEA Optimierung und der damit einhergehende maximal effiziente Budgeteinsatz. Was hat Ihnen während Ihrer Zusammenarbeit am meisten Spaß gemacht? Die Kommunikation, der Erhalt passgenauer Impulse und die hoch professionelle Umsetzung.
Was war das Ziel Ihrer Zusammenarbeit? BOOST IT hilft uns dabei unsere Google Experience zu verbessern und Performance auf unseren Onlineshop zu bekommen. Was hat Ihnen während Ihrer Zusammenarbeit am meisten Spaß gemacht? Die Zusammenarbeit mit Stephan von BOOST IT ist immer konstruktiv und auf Augenhöhe. Mit seiner Erfahrungen und seinem holistischen Denkanstößen hilft er uns die Brand ganzheitlich nach Vorne zu bringen. Besonderes Augenmerk liegt hierbei für ihn auch immer auf den Bedürfnissen der Brand und einer langfristigen Zielstrategie.
Questions other Clients asked.
Answered before you invest.
- Do you manage Google Ads and Performance Max?
Yes. Performance Max is actually a campaign type. Search, Shopping and Performance Max, Demand Gen, AI Max — we treat them as one system: feed + signals + landing pages + measurement + holistic account setup. - How do you measure success — ROAS or profit?
ROAS is a proxy. We optimize for profitability KPIs: MER/POAS, CAC payback, contribution margin, and pipeline ROI (for lead gen) and set up a detailed Reporting. - How fast will we see improvements?
You’ll see leading indicators within weeks (tracking, structure, feed, CVR). Compounding impact builds over 60–90 days as experiments accumulate. - How do you prevent Paid and SEO from cannibalizing each other?
We run a joint demand map and define rules: brand protection, incremental lift testing, landing-page governance, and keyword/intent segmentation. - Is feed management really that important?
For Shopping/ PMax it’s decisive. Feed quality influences eligibility, relevance, and efficiency — often the highest-leverage lever. Next to actual feed management we make sure to find relevant attributes for your products.