ChatGPT Ads Agency

Your new Performance Channel:
Chat GPT Ads. Be ready.

OpenAI has announced that ads in ChatGPT will be tested in the coming weeks – initially for Free and Go users in the United States.This marks a fundamental shift in how attention, intent, and buying decisions are formed: no longer only through “10 blue links,” but directly inside the moment of a question.
We help you build the foundations now, so you are ready to move the moment the channel becomes available for your setup.

ChatGPT Ads Agency

ChatGPT is increasingly where users research, compare, and validate before they ever click.

When ads appear there, this is not “another display channel.

It is intent-driven marketing inside conversations:

high relevance, strong context, and completely new requirements for offer clarity, trust, and measurement.

Brands that understand this early will shape demand.

Those that wait will pay higher prices later.

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What we know so far

(Based on current OpenAI announcements)

OpenAI has already defined several guardrails that matter for anyone planning ahead:

  • Ads do not influence answers
  • Advertising is clearly separated and labeled. Responses remain “helpfulness-first.”
  • Placement logic
  • Early tests are expected to place ads at the end of responses, and only when a sponsored product or service is clearly relevant to the conversation.
  • Rollout & audience
  • Initial tests are planned for logged-in adults in the U.S. on Free and Go plans.
  • Pro, Business, and Enterprise tiers are expected to remain ad-free.
  • Privacy & user control
  • Conversations are not sold to advertisers. Users can disable personalization and delete their data.
  • Safeguards
  • No ads for under-18 users and no ads adjacent to sensitive or highly regulated topics (e.g. health, mental health, politics).

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What you can do now

(without waiting for the official launch)

1) Offer readiness

When ChatGPT Ads launch, the winner won’t be the loudest creative — but the clearest offer.

Why are you the best option, and why now?

2) Intent maps for conversation queries

Understand the real questions users ask before buying: comparisons, alternatives, “best for,” objections, pricing, and value logic.

3) Landing pages & proof systems

Conversation ads only work if the destination resolves trust and conversion cleanly: proof, FAQs, transparency, and friction removal.

4) Measurement & compliance by design

Set up tracking now so you’re not optimizing blind later: clean events, consent logic, attribution models, and CRM loops.

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How Boost it supports you

We don’t “sell” ChatGPT ads that may not yet exist in your market.

We build launch readiness.

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  • ChatGPT Ads Readiness Sprint (2–3 weeks)
  • Offer definition, intent maps, funnel and tracking concepts, creative angles, and compliance checks.
  • Conversation Creative System
  • Messaging frameworks designed for “ask-to-buy” moments — not classic banner logic.
  • Attribution & experimentation setup
  • Events, QA, dashboards, and a testing cadence so you can scale the moment the channel goes live.

Result:

You’re not the late follower entering once CPMs explode.

You’re prepared when it actually matters.

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growth system

Bereit zu wachsen? Just boost it.

Ein kurzer Call. Ein 90-Tage-Plan. Echte Ergebnisse.

Kostenloses Erstgespräch
CASES

From chaos to clarity.

The Brands that boosted it.

Clear playbooks and hard-won insights on SEO, SEA, GEO, analytics, and retention.

GAIA AG
Challenge

Building a B2C growth engine in a traditionally offline health system:

GAIA is a leading digital therapeutics company with over 20 years of experience and clinically proven products, but B2C was not an established acquisition channel. Sales historically relied on an offline process involving doctors and health insurers, with no existing digital funnel for direct patient acquisition.

The challenge was fundamental: how to translate a highly regulated, trust-based, offline healthcare journey into a compliant, scalable digital funnel for patients, while meeting the highest standards for data protection and medical sensitivity. Strategy existed, but no operational B2C engine was in place.

Solution

Designing and operationalizing a compliant B2C funnel from scratch:

We designed a full digital B2C funnel end-to-end, covering address capture, health insurance validation, doctor data handling, and compliant communication flows. From initial flowcharts to a first live version, the funnel was built within three weeks and fully stabilized within ten. In parallel, we implemented a complete full-funnel tracking and experimentation setup across GAIA’s core brands "deprexis" and "somnovia*" including server-side tracking, multivariate testing, and Looker dashboards for performance benchmarking. Paid Search (including PMax) was launched as the primary acquisition channel, supported by HubSpot workflows to re-engage users dropping out of the funnel. Foundations for organic growth were scoped in parallel, including CMS requirements and SEO readiness.

Result

From zero B2C setup to a scalable acquisition system:

Within three months, GAIA launched a fully operational, trackable B2C lead acquisition pipeline. Paid Search became a scalable growth lever, with ad spend increasing by +540% for somnovia and +826.9% for deprexis, while lead acquisition scaled accordingly. Traffic grew by +376.4% for somnovia and +130.8% for deprexis, while acquisition costs moved onto a sustainable, scalable trajectory. B2C is now an incremental growth channel for GAIA, with the funnel being rolled out across additional markets and digital therapeutics brands.

MHC Mobility
Challenge

Rebranding without a scalable growth engine:

MHC Mobility entered a major rebrand and redesign phase with a clear market positioning, strong personas, and a new visual identity.

However, the website ran on Salesforce and was not marketing-owned: every change required development resources, content updates were slow, and technical SEO issues repeatedly blocked scale. Strategy existed, execution didn’t.

Solution

Platform shift to unlock marketing speed:

We recommended a decisive move away from Salesforce to a marketing-controlled platform.

Together with MHC’s team and partner agencies, we migrated to a WordPress-based setup built for SEO, content scalability, and technical reliability. This unlocked rapid content rollout, proper site architecture, and the ability to systematically build organic demand.

Result

Following the platform migration, organic performance accelerated significantly. Clicks increased from by +63%, while impressions grew by +97% within six months. Organic traffic became the largest acquisition channel, driving 41.77% of total leads, with non-brand organic leads increasing by +964.86%. Visibility (Sistrix) grew by +1.180% covering essential non-brand keywords.

Dalma
Challenge

Entering a New Market with a Scalable SEO Engine.

Dalma expanded from France to Germany but lacked content, visibility, and proper tracking. The French SEO playbook couldn’t be reused, and no attribution framework existed to guide decisions.

Solution

We rebuilt their German SEO strategy from the ground up: transactional-first content, full tracking implementation, an AI-powered content pipeline, technical fixes, and GEO/AIO optimization for LLM visibility.

Result
  • German market activated from zero;
  • 170+ content pieces;
  • Break-even on organic leads after just 3 months (agency ROI fully covered by lead output);
  • +272% organic click growth;
  • +940% impression growth;
  • Strong LLM presence in high-intent insurance queries;
  • France restructured.
ROHDE Shoes
Challenge

ROHDE is a heritage brand with more than 150 years of history, yet until 2021 it operated exclusively as a B2B business. Shifting to a D2C model required building a completely new online shop and establishing an entirely new digital operating model within just three months.

Solution

Boost It stepped in as ROHDE’s operational D2C unit, taking ownership of project management, tracking, SEA, CRM setup, content seeding, and business strategy - complementing the internal team and ensuring execution at speed and scale.

Result

Since 2021, ROHDE has built a meaningful share of its revenue through D2C and established a completely new way of reaching customers.

  • ~7× revenue growth within three years;
  • ~122% YoY CAGR;
  • Organic Search scaled to 6× its original level, becoming a top-3 revenue channel;
  • Paid Search contributes 40–45% of revenue in peak seasons, guided by a ROAS of ~6;
  • CRM became the most efficient channel, reactivating ~22% of customers at the lowest CPO in the mix;
  • Server-side tracking implemented end-to-end, including attribution models across BigQuery, Stitchdata, and a Postgres database

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McMakler
Challenge

McMakler was scaling a PropTech-brokerage model with a strong public valuation tool but its digital presence suffered from poor SEO structure, content cannibalization, and an unoptimized site architecture that risked undermining both visibility and crawl-efficiency across Germany’s extensive real-estate market.

Solution

We led a full SEO health audit, overhauled content architecture into strategic content clusters and magazine-style hubs, consolidated short-format pieces into authoritative long-form content, and developed internal linking logic to support "McCompass valuations", selectively focusing on high-value cities/areas to maximize crawl budget and ranking potential. All this positioned McMakler both as a data-driven PropTech brand and as a trusted information resource.

Result
  • Enabled McMakler to leverage its McCompass tool as a lead acquisition engine, fueled by SEO rather than purely paid or offline marketing;
  • Created a scalable content backbone aligned with the brand’s hybrid digital + local identity, supporting trust, traffic growth, and long-term organic acquisition;
  • Mitigated SEO risks (cannibalization, poor architecture) at a time when McMakler was investing heavily in growth and positioning itself as a market leader.
Autarq Solardachziegel
Challenge

Autarq needed a comprehensive SEO & SEA approach to enhance brand awareness and lead generation from scratch. Additionally a in-depth full funnel tracking setup was required which integrates not only website dat abut also backend data from CRM & Backend.

Solution

Developed a full-funnel strategy, including technical SEO, paid search, and content marketing levers. All based on full funnel tracking based on Server-Side Tracking in Google Cloud Run & GTM with Looker to visualize data. All marketing activities used real-time lead data combined with marketing data to break down margin contribution and CACs.

Result
  • +150% increase in high-intent leads YoY
  • 40% lower cost per acquisition
  • 300x more search visibility on solar topics.

FAQ

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Are ChatGPT Ads available to everyone already?

No. OpenAI has announced tests in the coming weeks, starting in the U.S. for Free and Go users. We treat this as an early-stage channel with limited availability.

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Can advertising influence ChatGPT answers?

According to OpenAI: no. Ads are separated and clearly labeled; answers remain independent.

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What is the biggest mistake brands can make right now?

Waiting — and then rushing into “something with ads.”

The real leverage is readiness: offer clarity, trust, tracking, and proof.

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growth system

What our Clients say.

SEO and SEA that deliver.

Businesses trust Boost It to supercharge their SEO & SEA
- here’s how we’ve transformed their growth.

Boost it has been accompanying ROHDE on its journey from B2B to D2C since day one. The goal was to launch the ROHDE D2C online shop within 3 months, while taking over project management and implementing SEO and SEA. To this day, BOOST IT continues to support us in performance marketing. What did you enjoy most during your collaboration? The direct contact and the comprehensive consulting across every aspect in order to position ROHDE holistically. Always honest and transparent.

Marco Herbst
Head of Content
ROHDE Shoes GmbH

What was the goal of your collaboration? Boost It supported the launch of our brand very effectively through strategic consulting and tactical execution. What did you enjoy most during your collaboration? The agency was always proactive and consistently very well informed.

Benjamin Ruth
Managing Director
Wildwood Camping

BOOST IT was initially only supposed to integrate Klaviyo as a marketing tool. By now, the agency supports us holistically in the areas of CRM, SEO, and controlling. The agency works incredibly flexibly according to our needs. From operating completely autonomously to collaborating closely in strategic sparring, they are extremely easy to work with.

Thomas Tannenberg
Chief Growth Officer
BIOMES

Stephan was a model of professionalism and efficiency. We found he was very targeted and highly knowledgeable regarding SEO. He left us with detailed and easy-to-implement recommendations which we have been able to put live quickly, creating value for the business. We recommend him highly.

Alex Molloy
Co-Founder
Valiant Finance

Stephan is a SEO guru with a clear passion for digital marketing and search. The quality of Stephan's work was higher than we had seen from any digital agency so we would highly recommend him for any business looking to improve their SEO.

Chris Brycki
Founder & CEO
Stockspot

The goal of our collaboration was the SEO optimization of our online shop, the improvement of existing elements, and the development of new collections. Boost it is a great team: responsive, proactive, analytical, and reflective.

Julia Meyer zu Erpen
Head of B2C
Wellington Clothing GmbH

BOOST IT has a very professional team. And Stephan is an excellent team leader, great with followup, attention to detail, and aligning with all parties involved. Being so busy as we are, Stephan always knew how to give us the right amount of "push" to move forward. I truly enjoyed our collaboration.

Andrea Corrales
General Manager
VESYNC

What was the goal of your collaboration? The combined SEO & SEA optimization and the associated maximally efficient use of budget. What did you enjoy most during your collaboration? The communication, the delivery of highly tailored input, and the exceptionally professional execution.

Kai Buntrock
CEO
Autarq GmbH

What was the goal of your collaboration? BOOST IT helps us improve our Google presence and drive performance to our online shop. What did you enjoy most during your collaboration? Working with Stephan from BOOST IT is always constructive and on equal footing. With his experience and holistic approach, he helps us move the brand forward as a whole. He also places special emphasis on the brand’s individual needs and a long-term strategic vision.

Elisa Timmert
Head of Marketing
ROHDE Shoes GmbH
growth system

Bereit zu wachsen? Just boost it.

Ein kurzer Call. Ein 90-Tage-Plan. Echte Ergebnisse.

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