Most agencies sell isolated services. I build growth systems.
That means SEO, GEO, content, data and PR are aligned, not isolated.
Every initiative ties back to business outcomes, not vanity metrics.
Existing teams, tools, and workflows are respected and strengthened.
I don’t chase algorithms or short-term trends. I focus on authority, structure, and consistency because that’s what search engines, LLMs, and users trust.

I have a background in Management & Economics and joined Rocket Internet in 2013.
I grew up in a family running a shoe retail business, which gave me early exposure to entrepreneurship, retail economics, and operational reality.
Driven by a growing interest in digital marketing, I helped transform this family business from a pure brick-and-mortar retailer into an omnichannel company. We scaled online sales, expanded into marketplaces, and kickstarted B2C activities for well-known footwear brands such as Rieker, Remonte, and Tamaris.
Along the way, I didn’t just learn marketing. I gained hands-on experience in retail operations, management, shop technology, and e-commerce at scale. The company was eventually sold to a competitor.
Curiosity kept pushing me forward. I later co-founded a niche startup selling automotive parts for VW old- and youngtimer buses - a focused project with strong contribution margins and a clear product-market fit.
What I consistently enjoyed most, however, was working with startups and scale-ups from my network: helping shape products, build growth foundations, and turn ideas into scalable digital businesses.
That’s why I founded Boost it: to apply my experience in building, operating, and scaling digital products from scratch, and to help ambitious teams grow with structure, clarity, and measurable impact.