Be found in Google. Be cited in AI. Turn your Shopware shop into a plannable revenue channel.
Shopware is a powerful platform for ambitious D2C and B2B brands. Out of the box, it rarely ranks well. Filters create duplicate content. Category architectures grow uncontrolled. Shopping experiences lose their SEO impact. We build the SEO and GEO system that makes your shop discoverable, converting, and citable. End-to-end, based on years of experience and our own learnings.
Shopware SEO Agency
Crawling, indexing, filter logic, canonicals, pagination, performance, hreflang. We analyze your setup for the levers that actually have an impact in your version (Shopware 5, Shopware 6, or headless) and prioritize based on effort and impact.
Clear hierarchies, meaningful topic clusters, transactional depth. We build the category logic that covers real search intent while efficiently using your crawl budget.
Structured data, unique descriptions, clean variant handling, internal linking from categories and magazine. So your product detail pages are found as sources in Google and AI answers.
Shopping experiences are a powerful tool. But only if they are delivered SEO-optimized. We build them as rankable landing pages for categories, use cases, and seasonality, instead of as pure on-site decoration.
Structured content, FAQ logic, entity signals, and off-site mentions in comparisons and listicles. So your shop appears as a source in ChatGPT, Perplexity, AI Overviews, and Gemini when your target audience compares.
Clean e-commerce events, server-side tracking, organic revenue and margin contribution down to product group level. So you measure SEO not in clicks, but in contribution margin.
Shopware can rank. But not without a system.
Shopware offers everything you need for SEO. The reality in most shops looks different. Filters create thousands of crawlable URL variants without any indexing logic behind them. Category and manufacturer pages remain thin. Product variants compete with their main page. Shopping experiences are built as landing pages but technically not delivered cleanly for SEO. And since ChatGPT, Perplexity, and AI Overviews, many customers already decide before they even land on your shop. The winners in 2026 solve both: a technically clean Shopware setup and a content and authority layer that Google and LLMs trust.
Our Approach: Shopware as a Scalable Growth Channel
We don't treat Shopware as a platform project, but as a growth system. Sustainable organic revenue only emerges when technology, architecture, content, and tracking work together. Our approach combines a stable Shopware SEO foundation with content depth and AI search authority, so visibility scales predictably.
01 Establish Technical Stability
Audit, prioritization, and implementation of technical levers with the greatest impact: indexing logic, filters, performance, structured data, tracking. Nothing scales without this foundation.
02 Win Demand (Shopware SEO)
ABuilding and optimizing categories, PDPs, magazine, and shopping experiences with clear conversion logic. Scalable through AI-supported content pipelines, curated based on brand and margin logic.
03 Become a Recommendation (GEO)
ABuilding visibility in AI answers through comparison content, mentions from trusted sources, and clearly structured content that LLMs prefer to cite.
Why is Boost it the Right Shopware SEO Agency for Your Company?
We are not a classical SEO agency. We are a team of various specialists. Our developer Dennis has already built and managed numerous Shopware shops himself. Our founder Stephan has already structured and scaled two Shopware shops from the ground up himself. So we not only know Shopware inside and out, but also understand the perspective you sit in. We are and have been entrepreneurs and merchants ourselves.
elbandi.de
CHALLENGE
RR&S Schuhe is a shoe retailer founded in 1991. The step into scalable multichannel distribution meant several parallel challenges for the family business: a Shopware setup that had to grow with the business, product complexity across multiple brands, fierce competition in one of the most hotly contested segments in German e-commerce, and the simultaneous development of profitable acquisition channels. After three productive shops on Shopware 5.6 (elbandi.de, rieker-onlineshop.de, remonte-onlineshop.de), migration to Shopware 6 was due in 2021, including custom development of UX, UI, backend, and deep integration with ERP and PIM.
SOLUTION
Complete new development of the Shopware 6 setup with dedicated integrations to ERP, PIM, and CRM, all built in-house. Development of multichannel distribution via Tradebyte TB.One with 18 marketplace integrations (Zalando, Otto, Amazon, etc.). Introduction of Emarsys as CRM and marketing automation platform including dynamic listing pages based on actual user behavior. In parallel: development of a lean in-house performance unit for SEA with clear CPO and tROAS targets across multiple brands, plus a focused SEO strategy on commercially relevant clusters: shoe care long-tails and brand-category combinations such as "Rieker shoes" or "Tamaris sneakers."
RESULT
- Shopware 6 shop live with fully integrated ERP, PIM, and CRM stack.
- 10 million EUR revenue via marketplaces in 2021.
- Customer base of over 1 million contacts, of which approximately 170,000 active newsletter subscribers with valid DOI.
- Top-3 rankings in the highly competitive shoe care segment.
- Top-10 rankings for highly competitive brand-category combinations.
- Transformation from classical stationary shoe retail to multichannel online business.
MyBusParts.de
CHALLENGE
MyBusParts emerged in 2018 from the acquisition of the business of one of the most well-known personalities in the VW bus scene, Bernd Jäger. The transition to online business presented a double challenge: a highly specialized business that was previously operated largely manually had to be converted into a scalable digital infrastructure without established ERP or warehouse structures. 5,000 technical individual parts existed exclusively in Excel lists and on paper. Added to this was the brand's sustainability commitment: keeping vehicles from the 90s alive with current technology instead of replacing them.
SOLUTION
Development of the Shopware 5 shop from scratch, including selection and implementation of Pickware as an ERP solution. Migration of 5,000 highly technical products from Excel and paper into the new system, accompanied by the development of a specialized content team. Reduction of manual overhead in favor of scalable processes. On the marketing side: launch of the SEA channel, implementation of Sendinblue as CRM, ongoing SEO and growth consulting across multiple business areas. Team extension for the CEO on all digital topics.
RESULT
- Complete company transfer from stationary business to online business completed.
- Shopware 5 shop with 5,000 technical items live.
- ERP integration via Pickware live, manual overhead significantly reduced.
- SEA, SEO, and CRM setups as scalable acquisition and retention channels.
- Brand established as a digital distribution channel in a niche where no comparable online competitor existed before.
Ready to grow? Just boost it.
One short call. A 90-day plan. Real momentum.
Projects from chaos to clarity.
The Brands that Boosted it.
Ambition alone isn’t enough. We blend Organic & Paid Search, GEO (AIO) and Retention Marketing so your brand is found wherever people make decisions.
Building a B2C growth engine in a traditionally offline health system:
GAIA is a leading digital therapeutics company with over 20 years of experience and clinically proven products, but B2C was not an established acquisition channel. Sales historically relied on an offline process involving doctors and health insurers, with no existing digital funnel for direct patient acquisition.
The challenge was fundamental: how to translate a highly regulated, trust-based, offline healthcare journey into a compliant, scalable digital funnel for patients, while meeting the highest standards for data protection and medical sensitivity. Strategy existed, but no operational B2C engine was in place.
Designing and operationalizing a compliant B2C funnel from scratch:
We designed a full digital B2C funnel end-to-end, covering address capture, health insurance validation, doctor data handling, and compliant communication flows. From initial flowcharts to a first live version, the funnel was built within three weeks and fully stabilized within ten. In parallel, we implemented a complete full-funnel tracking and experimentation setup across GAIA’s core brands "deprexis" and "somnovia*" including server-side tracking, multivariate testing, and Looker dashboards for performance benchmarking. Paid Search (including PMax) was launched as the primary acquisition channel, supported by HubSpot workflows to re-engage users dropping out of the funnel. Foundations for organic growth were scoped in parallel, including CMS requirements and SEO readiness.
From zero B2C setup to a scalable acquisition system:
Within three months, GAIA launched a fully operational, trackable B2C lead acquisition pipeline. Paid Search became a scalable growth lever, with ad spend increasing by +540% for somnovia and +826.9% for deprexis, while lead acquisition scaled accordingly. Traffic grew by +376.4% for somnovia and +130.8% for deprexis, while acquisition costs moved onto a sustainable, scalable trajectory. B2C is now an incremental growth channel for GAIA, with the funnel being rolled out across additional markets and digital therapeutics brands.
Rebranding without a scalable growth engine:
MHC Mobility entered a major rebrand and redesign phase with a clear market positioning, strong personas, and a new visual identity.
However, the website ran on Salesforce and was not marketing-owned: every change required development resources, content updates were slow, and technical SEO issues repeatedly blocked scale. Strategy existed, execution didn’t.
Platform shift to unlock marketing speed:
We recommended a decisive move away from Salesforce to a marketing-controlled platform.
Together with MHC’s team and partner agencies, we migrated to a WordPress-based setup built for SEO, content scalability, and technical reliability. This unlocked rapid content rollout, proper site architecture, and the ability to systematically build organic demand.
Following the platform migration, organic performance accelerated significantly. Clicks increased from by +63%, while impressions grew by +97% within six months. Organic traffic became the largest acquisition channel, driving 41.77% of total leads, with non-brand organic leads increasing by +964.86%. Visibility (Sistrix) grew by +1.180% covering essential non-brand keywords.
Entering a New Market with a Scalable SEO Engine.
Dalma expanded from France to Germany but lacked content, visibility, and proper tracking. The French SEO playbook couldn’t be reused, and no attribution framework existed to guide decisions.
We rebuilt their German SEO strategy from the ground up: transactional-first content, full tracking implementation, an AI-powered content pipeline, technical fixes, and GEO/AIO optimization for LLM visibility.
- German market activated from zero;
- 170+ content pieces;
- Break-even on organic leads after just 3 months (agency ROI fully covered by lead output);
- +272% organic click growth;
- +940% impression growth;
- Strong LLM presence in high-intent insurance queries;
- France restructured.
ROHDE is a heritage brand with more than 150 years of history, yet until 2021 it operated exclusively as a B2B business. Shifting to a D2C model required building a completely new online shop and establishing an entirely new digital operating model within just three months.
Boost It stepped in as ROHDE’s operational D2C unit, taking ownership of project management, tracking, SEA, CRM setup, content seeding, and business strategy - complementing the internal team and ensuring execution at speed and scale.
Since 2021, ROHDE has built a meaningful share of its revenue through D2C and established a completely new way of reaching customers.
- ~7× revenue growth within three years;
- ~122% YoY CAGR;
- Organic Search scaled to 6× its original level, becoming a top-3 revenue channel;
- Paid Search contributes 40–45% of revenue in peak seasons, guided by a ROAS of ~6;
- CRM became the most efficient channel, reactivating ~22% of customers at the lowest CPO in the mix;
- Server-side tracking implemented end-to-end, including attribution models across BigQuery, Stitchdata, and a Postgres database
McMakler was scaling a PropTech-brokerage model with a strong public valuation tool but its digital presence suffered from poor SEO structure, content cannibalization, and an unoptimized site architecture that risked undermining both visibility and crawl-efficiency across Germany’s extensive real-estate market.
We led a full SEO health audit, overhauled content architecture into strategic content clusters and magazine-style hubs, consolidated short-format pieces into authoritative long-form content, and developed internal linking logic to support "McCompass valuations", selectively focusing on high-value cities/areas to maximize crawl budget and ranking potential. All this positioned McMakler both as a data-driven PropTech brand and as a trusted information resource.
- Enabled McMakler to leverage its McCompass tool as a lead acquisition engine, fueled by SEO rather than purely paid or offline marketing;
- Created a scalable content backbone aligned with the brand’s hybrid digital + local identity, supporting trust, traffic growth, and long-term organic acquisition;
- Mitigated SEO risks (cannibalization, poor architecture) at a time when McMakler was investing heavily in growth and positioning itself as a market leader.
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Autarq needed a comprehensive SEO & SEA approach to enhance brand awareness and lead generation from scratch. Additionally a in-depth full funnel tracking setup was required which integrates not only website dat abut also backend data from CRM & Backend.
Developed a full-funnel strategy, including technical SEO, paid search, and content marketing levers. All based on full funnel tracking based on Server-Side Tracking in Google Cloud Run & GTM with Looker to visualize data. All marketing activities used real-time lead data combined with marketing data to break down margin contribution and CACs.
- +150% increase in high-intent leads YoY
- 40% lower cost per acquisition
- 300x more search visibility on solar topics.
What our Clients say.
Growth levers that deliver.
Businesses trust Boost it to supercharge their digital presence.
- here’s how we’ve transformed their growth.
Boost it has been accompanying ROHDE on its journey from B2B to D2C since day one. The goal was to launch the ROHDE D2C online shop within 3 months, while taking over project management and implementing SEO and SEA. To this day, BOOST IT continues to support us in performance marketing. What did you enjoy most during your collaboration? The direct contact and the comprehensive consulting across every aspect in order to position ROHDE holistically. Always honest and transparent.
What was the goal of your collaboration? Boost It supported the launch of our brand very effectively through strategic consulting and tactical execution. What did you enjoy most during your collaboration? The agency was always proactive and consistently very well informed.
BOOST IT was initially only supposed to integrate Klaviyo as a marketing tool. By now, the agency supports us holistically in the areas of CRM, SEO, and controlling. The agency works incredibly flexibly according to our needs. From operating completely autonomously to collaborating closely in strategic sparring, they are extremely easy to work with.
Stephan was a model of professionalism and efficiency. We found he was very targeted and highly knowledgeable regarding SEO. He left us with detailed and easy-to-implement recommendations which we have been able to put live quickly, creating value for the business. We recommend him highly.
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Stephan is a SEO guru with a clear passion for digital marketing and search. The quality of Stephan's work was higher than we had seen from any digital agency so we would highly recommend him for any business looking to improve their SEO.
The goal of our collaboration was the SEO optimization of our online shop, the improvement of existing elements, and the development of new collections. Boost it is a great team: responsive, proactive, analytical, and reflective.
BOOST IT has a very professional team. And Stephan is an excellent team leader, great with followup, attention to detail, and aligning with all parties involved. Being so busy as we are, Stephan always knew how to give us the right amount of "push" to move forward. I truly enjoyed our collaboration.
What was the goal of your collaboration? The combined SEO & SEA optimization and the associated maximally efficient use of budget. What did you enjoy most during your collaboration? The communication, the delivery of highly tailored input, and the exceptionally professional execution.
What was the goal of your collaboration? BOOST IT helps us improve our Google presence and drive performance to our online shop. What did you enjoy most during your collaboration? Working with Stephan from BOOST IT is always constructive and on equal footing. With his experience and holistic approach, he helps us move the brand forward as a whole. He also places special emphasis on the brand’s individual needs and a long-term strategic vision.
Questions other Clients asked.
Answered before you invest.
- Does GEO replace SEO?
No. GEO extends SEO. If your site isn’t technically sound and content isn’t authoritative, AI systems won’t trust it long-term. - How do you measure GEO / AIO?
We track prompts and citations (share of references), monitor AI referral traffic, and connect it to conversion events and assisted conversions. - Is affiliate marketing really a “quick win” for GEO?
Often, yes because comparison sources are heavily referenced by AI systems today. But it only works if your offer is competitive and your own pages convert. This quick win can be temporarily. - How fast will we see impact?
Technical fixes and structural improvements can move within weeks. Authority compounding takes time. You should see leading indicators early and business impact as the system scales. Typically after 90 days first outcomes are visible. - Macht ihr SEO auch für headless Shopware-Setups?
Ja. Bei Composable Frontends und PWA-Storefronts kommen zusätzliche Themen wie Rendering-Logik, kritische Inhalte im initialen HTML, Lazy Loading und API-Performance dazu. Wir prüfen das im Audit und arbeiten dabei eng mit deiner Entwicklung oder deinem Dienstleister.
- What is Answer Engine Optimization (AEO)?
AEO is about managing facts.
It ensures AI systems can reliably extract, understand, and reuse your information by:
- Providing structured, machine-readable data (Schema / JSON-LD)
- Writing content that answers questions immediately and precisely
-Supplying clean facts to Knowledge Graphs
AEO helps you become the source of truth for specific data points.
- What is Generative Engine Optimization (GEO)?
GEO is about managing narrative.
It focuses on how your brand appears inside long-form, AI-generated answers:
- Are you recommended?
- Are you cited?
- Are you described positively and accurately?
GEO relies on authority, originality, and contextual relevance — not keywords alone.
- What is Retrieval-Augmented Generation (RAG) and why does it matter?
RAG allows AI systems to pull external content into their responses.
To be retrieved, your content must provide:
- High information gain (not generic)
- Clear structure
- Trusted authorship and sources
GEO strategies are built specifically to perform well in RAG-based systems.
- What is the difference between SEO and AI Search Optimization?
SEO optimizes for rankings and clicks in search engines. AI Search Optimization focuses on being referenced, cited, and trusted in AI-generated answers.
SEO is still necessary — but no longer sufficient on its own.
- Why are traditional SEO metrics no longer enough?
Because many searches now end without a click.
AI systems often satisfy intent directly on the results page. This makes metrics like CTR incomplete.
New success indicators include:
- Citation share
- Entity sentiment
- Presence in AI-generated answers - What is “Entity Optimization”?
Entity Optimization ensures your brand is recognized as a verified, trusted entity across search engines and AI systems.
Instead of optimizing pages, you optimize:
- Your brand identity
- Your relationships to other authoritative entities
- Your role within a knowledge ecosystem
This is the long-term compounding advantage. - What is the difference between SEO, AEO, and GEO?
SEO optimizes for traditional search results.AEO (Answer Engine Optimization) ensures that accurate, structured facts are understood by machines.GEO (Generative Engine Optimization) ensures that brands are represented correctly, visibly, and positively in generated responses. Modern AI search strategies combine all three disciplines.